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I want to talk about banners today. But not just any banners.We have all seen banners which are used to welcome people, wish a Happy Birthday to someone, announce a soon-to-be-opening business, and for many other reasons as well.
Banners are mostly simple, but colorful ways to get a message out. And the banners in which we are most often used to seeing include graphics which may be 'real life' pictures (someone running for office) or vector (cartoon-like) graphics, with or without text. We see them in all sizes and hung in a variety of places (both inside & out), such as: buildings; windows; walls and more. Typical banners which most of us are used to viewing, are made of vinyl and either hang horizontally or vertically. But I would like to tell you about new and creative ways that banners are being used.
Restoration Graphics ~ Banner From Italy Museum
Restoration And Banner Artscapes
Simple graphics are not the only option! Buildings that are either undergoing a lengthy refurbishing or that simply wish to hide a structure which has become an eyesore, are now choosing to hang eye-popping and larger-than-life banners with beautiful designs. These banners are often made of mesh for strong passing winds (depending upon the size and height of the banner).
When recently visiting Rome, Italy, we came across a small building on a terrace at a museum. We couldn't help but to notice the very intricate and eye-catching banner design that the museum used to cover the side of the small building. At close proximity, you can see through the mesh design. But most restoration banners are usually intended to be viewed from a distance, which is what the museum chose.They very keenly picked a museum quality design for the type of facility that they occupy and for the neighborhood architecture surrounding them.
Define The Purpose
In order to choose the right design, it is necessary to define the purpose of the banner. When thinking about artscape banners, one must consider the architecture in the neighborhood in which the banner will hang and the length of time the banner will be hung for. Perhaps an old building still sits where a new building will replace it. A banner with an art rendering of the future building might be the perfect choice. Refurbishing a building can involve a long period of construction with scaffolding in full view. Restoration banners are often used to hide these on-going work sites.
Whether we like it or not, we all develop "first impressions" about lots of things, people and places. On the one hand we are taught not to judge, and on the other hand, first impressions help our thought processes and decision-making.
Let's be honest here, we all do it...which brings me to some questions. What kind of first impression(s) run through your mind when you see a shoddy, worn-out sign? Are you annoyed if a wayfinding sign doesn't show you the way? Or what about a business sign(s)? The letters are faded, the logo is tired and the message is uninspired. Is the business or store that supports this sign motivating you to go in to conduct business?
If you had an identical menu being offered by two restaurants right next to each other, and one had a bright, fresh, colorful sign and the other featured a peeling and weathered sign,which one would influence your selection? What kind of message (first impression) went through your mind when you looked at the sad, shabby sign?
The truth is that consumers are influenced by the marketing and branding presentation that they see. The process of making first impressions happens so quickly and unconsciously, that we don't even realize how much our purchasing behavior is influenced.
How Often Do You Evaluate Your Sign(s)?
If you are a business owner, how often do you evaluate your signage? Are you guilty of installing your signs and then giving them very little thought afterward? Your signs can have a direct correlation to the amount of business you conduct each day. Think about a sign(s) that you passed which immediately made you smile or elicited a "Wow, that is really cool sign" response. If you can still recall that sign(s), then that business owner left a positive and lasting first impression with you.
What Is A Customer Worth To You?
As business owners, we should all strive to ensure that we are putting our best marketing foot forward. That means featuring an attractive invitation to do business in the form of our business signs. The investment to create or freshen up your sign(s) is a small price to pay when considering the cost of attracting & growing your customer database.
Vital Signs can help to evaluate your signs for any possible rescues or face-lifts which may be needed. For instance, channel letters (the large letters that light up at night on a business) can be manufactured to look one color during the day, and a different color at night. Or maybe just highlighting certain parts of your sign(s) with a high intensity vinyl which sparkles or has a 3D effect. Perhaps you would like to put some brightly colored company branding in your large storefront windows, but still need to see out the windows...Vital Signs has you covered. Exploding in popularity, perforated vinyl is an easy way to grab attention without obscuring the view outside.
We Create Effective First Impressions For Your Business!
It's really pretty easy to ensure that your business sign(s) create a great first and lasting impression, and Vital Signs knows how to make those impressions happen! To make sure that your signs are working for you around the clock....