Tuesday, May 9, 2017

The Importance of Color In Branding

Does Color Really Matter?

There are a multitude of details to consider when deciding to start a business. If the business is a franchise, then the chances are that a logo has already been designed and established as a brand. But what if you are starting from scratch. There are details to consider when designing the logo for your new business. Among the details are the color choices that will be used for your new brand.

It's All About Perception

With 80% of our human experience filtered through our eyes, visual cues are vital to successfully getting a message across. More than text or shape, the color a brand chooses is its calling card. Color is a signifier, one that commands our attention, and enables companies to establish a brand identity that can become larger than life. It's crucial when making color decisions for your brand or product to consider how your shade will broadcast the image of the company. As each color has its own message and meaning, the more you learn about this critical design element, the more you will be able to leverage its powerful effects.

Brands And Color

In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgements made about products can be based on color alone (depending upon the product). And in regards to the role that color plays in branding, results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color "fit" what is being sold).

Color Preferences By Gender

There have been various studies through the years looking at the color preferences of men and women and whether there was a difference. More recently, Radeloff (1990) has found that women were more likely than men to have a favorite color. In expressing the preferences for light versus dark colors, there was no significant differences between men and women; however, in expressing the preference for bright and soft colors, there was a difference, with women preferring soft colors and men preferring bright ones.

Color and Sign Design

So does color play a part in the design of your signs? You bet. Your logo design should consider the impact that color will make and after being designed, should be carried out throughout all of your branding collateral, including of course, your signage. A great example of where color has had a huge impact on brand, is Tiffany and Co. There is not a female who doesn't recognize Tiffany's iconic blue color. The robin's egg blue was created for Tiffany's in 1845. Tiffany's is a great example of how color can be closely connected to logo and brand.

How Can We Help You?

Are you designing or re-designing a new logo/new branding and need help with choosing impactful color choices? Our design team is ready & waiting for your call. Vital Signs specializes in getting your signs noticed. Our many years of experience will ensure that your brand is vibrant with big color.

Call Us Today! (412) 494-3308


Tuesday, April 25, 2017

Back In The Day

When Wallpaper Was Meant To Never Be Removed

1960's Floral Motif Wallpaper

Ever moved into an older home or been in the position of having to remove wallpaper from a room (or more) that was applied several years ago. You no doubt quickly learned that whoever put the paper on the wall..never meant for it to be removed. Now perhaps it was just the type of glue or adhesive of the times..but somehow you can just picture them laughing at your angst as you struggle with every removal solution you can think of (or look up on Google).

Yes, I remember a few of those houses where we scrubbed our fingernails gone trying to remove layers of ancient wallpaper. In fact, I would put money on the fact that was where our children probably heard their first swear words watching their dad hard at work.

Vintage Period Wallpaper

Things Have Changed!

The first European wall decorations were textiles. The earliest surviving wallpapers are from the early 16th century England. These were block-printed and then colored by hand. These early papers usually mimicked fabrics, like damasks. By the 1600's wallpaper was common in Western Europe.

Wallpaper has come a very long way since those early designs and their lengthy method of production. For many people wallpaper seems to be either a Yes, I love it or No, I hate it proposition. I happen to really enjoy wallpaper, particularly when it is used in a great setting. The other reason that I love wallpaper is because we (Vital Signs) have various medias in which to print wallpaper on. That is, we can go the traditional method where one uses a wallcovering company to apply the paper to the wall with glue. Or we can use a press and smooth media in which no glue is required. Or we have other medias somewhere in between. It doesn't get any easier than that, especially if you enjoy a quickly changeable look.

The goods news also..is that Vital Signs recently added a latex printer to our hardware arsenal, so quick printing with no dry time in a snap.

Attractive but subtle focal wall

How Can We Help?

Are you looking to re-create a wallpaper from a certain time period or architecture style? We are happy to help. Our design staff is happy to help you find the perfect design to meet your needs. Whether you are wallpapering whole rooms or just focal walls, we can help you decide which look will bring the effect you are looking for. Need a larger-than-life 3D design, we can do that. Did I mention that the cooler the design project, the more we love it?! It's true. We enjoy the opportunity to work on unique projects that fulfill your design aesthetic.

How About A Focal Wall!

Let's Design It!

3 D Wallpaper

Have an upcoming project? Please call US today to see how we can help!!

(412) 494-3308  or visit us at: www.vitalsignspgh.com

Wednesday, April 12, 2017

Signs Of Affirmation

When The Message Is More Important Than The Sign Design

From time to time Vital Signs likes to feature universally funny signs that make us all smile. But I recently came across a sign project that caught my attention. The project was inspired by a 17 year old girl in California who simply wanted to spread a message of kindness. The school has a "Kindness Club" that looks for ways to spread the kindness message. 

It's The Message..Not The Sign Design

The goal of the student's (Sabrina Astle) project was to post simple signs of affirmation. It was unexpected and powerful. At a time in our culture where young girls/women are bombarded with culture messages telling them what they should look like; what make-up they need and the clothes they should wear, etc., the timing was perfect for this project of signs of affirmation. What I also liked about it, is that the placement of the signs was in the restrooms where the focus was on the sign message not what negative internal messages that girls tend to send themselves when they look in the mirror.

The Article, Reposted From The Internet

California high school hangs signs of affirmation instead of mirrors in girls' bathroom
Simple and Uplifting!

A high school in California has hung in its girls' bathroom signs of affirmation instead of mirrors.
Laguna Hills High School students look at signs that say things like, "You are beautiful" and "You are enough," instead of looking at their reflections.
It was the idea of Sabrina Astle, 17, who told ABC News that she "wanted to find a way to make a difference through our Kindness Club on campus. This is why I started making the posters in the first place."
"Then we had What if … Week," she said, which is designed to bring the campus together. "Each day has a specific message. The message for Thursday, March 23, 2017, was 'What if we showed more love?'"
"I felt that this would be a good time to hang the signs. I put the signs in the bathroom the night before so students would see them throughout the next day," she said.
Chelsea Maxwell, the school's activities director, told ABC News, "[Sabrina] made it her goal for the semester to spread positive messages around campus."
Even though the signs were planned for the What if … Week, reaction has been very positive, Maxwell said, and there are no immediate plans to take them down.

"It made their day," Sabrina said of other students.
"I didn't think I was doing anything that would impact anyone," she said. "I thought it may brighten their day or lift their confidence before their next class, but I didn't think it would make this large of an impact."
She continued, "The signs have helped people remember that everyone is beautiful, everyone is important, everyone is good enough and everyone should be treated equally. I did this because I am passionate about the fact that everyone is important and everyone needs to be cared for."
Love These!!

Simple And Meaningful

In our current world of hate, anger and division, I find this story and it's message especially heart-warming and needed. I think that Sabrina has highlighted a need that we can all agree on! 

If We Can Help Design Your Message..

Please Give Us A Call!

(412) 494-3308  or by email: info@vitalsignspgh.com

Tuesday, April 4, 2017

Funny Church Signs

Lighten Up

In an increasingly divided world it is nice to be able to share some (mostly) universal humor. We often come across funny signs from various parts of the world or in certain industries, etc. And even though we are a sign company, we enjoy seeing humorous signs just like the next person. With that said, I would like to share some funny Church signs that I came across online. 


Sounds Like A HOT Warning!

Love This!

Nice Way Of Putting This

Good Tie-In To Social Media

Here's A Great Way To Think About Jesus


Humorous But True

This Will Help You Find Your Way!

We Don't Like Roaming Fees

No SINburn Please

This Could Have Been In Pittsburgh


Funny or Serious..Vital Signs Can Help With All of Your Signage Needs...We're Waiting For Your Call!

(412) 494-3308 or visit us here: www.vitalsignspgh.com

Wednesday, March 29, 2017

Announcing Our New Addition!

Our Big Addition/Edition

Vital Signs' New Addition

It is with great pride and big smiles that we announce the newest addition to the Vital Signs family. She arrived on December 20th, 2016. She's a big girl at 91" W x 33" D x 54" H and tips the scales at a mere 384 lbs. We haven't named her yet, but just call her HP Latex 315 for now.

As all proud parents do, we must boast about her incredible capabilities. But first, for those of you who may not know much about a latex printer or even what the significance of latex ink is compared to any other kind of printer ink, let me explain:

What Is Latex?

Latex is a generic chemical term that, Wikipedia, refers to as a "stable dispersion (2 or more liquids that are normally unblendable) of polymer microparticles in an aqueous medium". Basically, plastic-like particles of pigment suspended in a water-based solution. To make it simple,when it comes to very large format printers, there are 3 basic types (Aqueous Inkjet; Solvent Inkjet and UVBased). They are categorized according to the types of inks they use.

So What's So Special About Latex Inks?

With the ever-growing focus on environmentally-friendly products and monitoring the size of our carbon footprints, latex printers and their inks are a great choice for moving away from the use of a solvent ink system. Obviously, the latex ink will not give off much in the way of harmful vapors, nor do the substrates used with a latex printer require ultra violet light exposure to dry. The inks cure very quickly and the prints come out of the printer already dry and do not require out-gassing, so no special ventilation required. Nor does our baby have any hazardous waste output. Not every parent can say that.

Bragging Points

So Many Printing Possibilities

Okay, we can't help ourselves, we have to tell you about what our new baby can do. Excuse us for gushing. There are just so many wonderful points to make about her versatility. For instance, she can print on a large variety of substrates.
  • Banners
  • Self-Adhesive Vinyls
  • Films
  • Papers
  • Wallcoverings
  • Canvas
  • Synthetics
  • Fabrics
  • Vehicle Graphics/Wraps
  • Advertising Wraps
  • Floor Graphics

Noticeable Achievements


Did I mention that our little girl has already snagged some pretty prestigious certifications at her young age? Yes, she has already attained the Energy Star Rating, as well as, her Greenguard Gold Certification (Greenguard certifies air quality while in use).Yes,we're awfully proud of her. And just like all parents in our tech-driven society who plug in the latest baby monitors or coolest apps, our kiddo is smartly connected as well. She enables us to receive helpful consumable alerts while remotely monitoring her print job status. That means no babysitter for us! 

We Know What She Is Up To At All Times!

Her Output Makes Us Gasp!

Big, Bold COLOR!

All proud parents beam and brag at the creative art pieces their young-uns produce, and we are no different, we gasp with delight each time we see her finished creation! Our HP315 truly adds to the great impression and reputation that Vital Signs has built with it's customers. With vivid-high quality prints and project output,our customers can count on big, life-like color. Not only that, with the HP 315's newer technology, the prints offer greater scratch and abrasion resistance. With the HP 315 we are able to produce up to 54" prints.

Latex Versatility

As mentioned above, there are a large variety of substrates that our HP can do. Her top applications include: Banners; Soft Signage; Vehicle Graphics and other Indoor/Outdoor applications.

LOL (Love Our Latex)

If you would like us to "show off" what our new addition can do for you, please give Vital Signs a call today. We know you will share our excitement when you see your finished project!!

We're Waiting For Your Call! 

(412) 494-3308