Tuesday, February 23, 2016
Most people don't give the signage around them much thought. Unless of course, they are trying to follow directions to arrive at a destination. I came across an interesting article today that was written by Aaron Miller, Author of Thrillest's Cars.
Even as a Sign-Maker, I really hadn't given much thought to the actual sign design as it pertains to a psychological component of sign design. I know that sign luminescence and view-ability are very important, but I was not aware of the psychology of sign design.
With my kudos to Mr. Miller on an interesting article, I will re-post it here.
Monday, February 15, 2016
Back In The Day..
|Vintage Coffee Sign|
Back in the day things were different in the sign world. Signs were hand-drawn and painted, designs were simple and permits were non-existent. But that was then and this is now. The signage and graphics industries are continually evolving. Products and materials are exploding.
There was a time when the only way to find a good sign company (other than a personal referral) was a good search in the Yellow Pages. Imagine this..there are some young folks who probably don't even know what the term "Yellow Pages" means. Not only that, many sign companies no longer put their marketing dollars in the Yellow Pages. Nor do they keep a Yellow Page directory on site.
|Yellow Pages Directory|
In this day and age the term responsiveness has different meanings. It has always been important for any business to be "responsive" to their customers. A good sign company knows that answering their phone and email in a timely fashion, as well as all of those other important product details, is critical to providing superior customer service. Being responsive to our customers is the key to keeping them as customers.
But the term "responsiveness" as it relates to our tech-savvy gadgets now means that anyone can call up our business website (in an easily viewable way) no matter which gadget they are using to do so. And to hear any search engine optimization company or website builder talk about it, if your website is not "responsive", you might as well stay in the dinosaur age and hand over your customers to every other progressive company.
Once Upon A Time
People interested in purchasing a sign had to get in their vehicle and drive to the sign company to discuss their signage needs. But time and technology have changed that. Vital Signs can communicate about your signage needs by email, text and phone..without the need for you to jump in your car & drive to us.
We Take The Hassle Out Of Ordering Signs!
We get it. Technology has changed things..and Vital Signs has changed with it. We know you're busy and don't have enough time to do everything on your plate. This is the reason that Vital Signs does every thing possible to make the process of obtaining signs and graphics as "hassle-free" as possible. We answer our phone and emails and keep our customers updated on their projects. We come to you! When necessary, we can come to your location to discuss your signage/graphics needs; show you material samples; discuss your design concept and more. Though we don't offer delivery as a regular service, we are happy to bring your completed sign(s) if we're coming your way and they fit in our vehicle. If not, we are happy to ship them to you. Now we can't eliminate the permitting requirements/process..because that's out of our hands. But we do our best to make you happy that you chose Vital Signs as your sign company of choice. It is important to us to both earn and keep your business!
For Your Convenience..
Vital Signs Is Here For You!
Let Us Know How We Can Help Today!
P.S. Don't forget to enter our Vital Signs Build Your Brand GIVEAWAY! We're giving away a custom product every quarter..and you can enter daily. Learn more about our GIVEAWAY and access the entry form on our Vital Signs website.
Monday, February 8, 2016
Branding For FREE!
One of the things that we love about our business is that we have the capacity to design and fabricate so many different types of products. In general, there is a public perception that a sign company makes 'just signs'. And that is true for many sign companies, but not for Vital Signs.
We have the creative software; hardware and design team that give us the ability to design and manufacture a large variety of capabilities, for use in both business and residential settings.
Spend a few minutes on our website, in the products category and you might be surprised to learn how many different types of branding media we can fabricate. As the signage and graphics industries explode, Vital Signs is growing right along with them. We pride ourselves on staying on top of the newest advertising trends, products and materials.
I know I've said this before...and I'm going to tell you again, we make some really cool residential products as well business-branding products. In one of my earlier blog posts, I shared with you, several of the interior design applications that we created at Vital Signs for our own home. We had a blast creating artwork; custom wallpaper and an etched glass look-alike window in our space, among other items. Most recently, we applied a stacked-stone wall wrap on concrete block. That is, we found a stacked-stone picture; printed & laminated it & then applied it to our ugly, concrete wall. What once was an ugly wall, looks like it was remodeled.
To Get To My Real Point...
Vital Signs wanted to find a way to let people know about all of the creative products we offer, and came up with a wonderful idea. Why not sponsor an on-going, year-round Build Your Brand GIVEAWAY. Vital Signs will feature a different product to be given away at the end of each quarter. All you have to do is visit the Vital Signs website and complete the once a day, entry form. It's that easy...at least this quarter it is.
Each quarter our GIVEAWAY will have a Vital Signs twist...just to make it fun. We enjoy helping our customers with their business branding and who doesn't love a FREE GIVEAWAY right!!
What Are You Waiting For?Okay...so we're not HGTV giving away a beautiful home or car, or Ellen who gives away stacks of jaw-dropping gourmet prizes. But we greatly enjoy serving our customers and giving back to our community. So it is with great Vital Signs excitement that we announce that the Vital Signs Build Your Brand GIVEAWAY has launched!
Don't Forget To Enter Every Day!
Monday, February 1, 2016
Vital Signs Secret Project Is Almost Ready For Launch..
|It's A Secret|
Okay...the secret won't be a secret much longer. One of the things that I love about our Vital Signs business, is that we have the ability to design and produce so many different types of projects. We have spent a great deal of time through the years trying to let everyone know, that we don't just make signs! We design and produce so much more.
HINT, HINT, HINT
Yes, we make a huge variety of custom signs and graphics projects. If you haven't been in the position of needing/buying a sign, you probably wouldn't even consider calling Vital Signs for anything else..I mean after all, what other usable product would a sign company be able to supply? The answer is lots! Vital Signs actually designs and produces custom projects that are suitable for your personal residential setting, as well as all of the other business brand-building products we make. The good news is that you may soon be in a position to see some of these custom products up close & personal...but that's all I'm sayin.
And one other thing...we know that your inbox probably looks like ours...packed with messages we didn't ask for, nor do we have a lot of time to read. We're not one of those companies who make you sorry you agreed to hear from us. We promise not to abuse the privilege of sending you an occasional communication. Please note that I am telling you this, because you are going to want to pay attention to our Vital Signs emails and the surprise they will soon be delivering.
|Don't You Just Love A Good Surprise?|
WATCH YOUR MAILBOX!
|TICK- TOCK YA'LL|
ANYTHING YOU NEED TODAY?
CALL VITAL SIGNS