Wednesday, August 30, 2017

Never Underestimate The Power Of A Yard Sign

Do They Really Help?

New Business

The answer is yes. We see them everywhere when we are driving. They are the small corrugated plastic (typically 18" X 24") signs that are perched upon an H-Shaped wire stand which is buried in the ground. They might exhibit a For Sale message or perhaps the name of a contractor who is working at someone's residence. Sometimes they are the political signs in a cluster which encourage you to vote for a certain candidate. Perhaps they are a colorful invitation to attend the local town's annual celebration. Regardless of their purpose, yard signs are used everywhere.

What Our Customers Tell Us

Event or Business Advertising

Not long after starting our business many years ago, we had a contractor who came to us to have graphics put on his truck & trailer and also ordered a handful of yard signs. This contractor had just begun his business. The project was completed and the contractor was happy with his signs. A few weeks later he stopped in to buy something else. We asked about whether his "on-the-job" signage was working? With a resounding yes, he said that he had gotten so many calls from his signs that he was booked through the remainder of the year with projects and had done no other type of advertising.

A recent customer who owns a tree-trimming company told us that he has gotten many leads from the yard signs that he places at each project where he works. 

Small Investment..Big Dividends

Service Companies
In another example, the Vital Signs owners asked one of our paint subcontractors to paint our personal residence. We reminded them to put their yard sign in the yard while they were working on the project. The contractors worked fast and did a great job on the painting. Within a day or so after the project, we received a call from one of the neighbors affiliated with the Homeowner's Association asking for the contact info of our paint contractor. The painting company, Edge Painting, received a project from that call which has resulted in yearly work from the same customer.

Residential Projects

There are various forms of advertising, most of which have a price tag (some larger than others). Some types of advertising lend themselves more towards certain types of businesses. This is true when using yard signs. Contractors and many service type businesses are able to capitalize on the use of yard signs very effectively. For a small investment of approximately $20.00 a sign and less for larger quantities, the payoff can be several times the cost of the sign(s) and may garner repeat business and other referrals from the customer(s).

Advertise Your Event

Wedding Reception Event

New Family Member

Birthday party; home party; new name it, you can use a yard sign for any event. A yard sign is one of the most economical ways to get the word out quickly about your event. Depending upon the location in which you place your sign, the traffic count can reach hundreds to thousands of people daily, which means a big bang for your buck. So if you found yourself thinking that a small yard sign can't have real impact and bring results...think again, they work!

How Can We Help You?

Okay..It's A Little Corny..But We Do Corny

Have a golf outing coming up? Or just a family celebration (Lordy Lordy, Look Who's 40), give us a call. Corny or cool, we don't care..we're happy to make any yard sign (or other signs) you need. Just give us a holla, we're waiting for your call!!

(412) 494-3308 or

Tuesday, August 15, 2017

What Da Font?

Font: A font is a set of printable or displayable text characters in a specific style and size. We all know fonts by what we see and read each day. But do we give them much more thought than that? Probably not, unless your are in business and need to think about marketing your brand, or perhaps you're planning a wedding and are looking for a flowery font that depicts your wedding theme.

Mix of Wedding Invitation Fonts

Do Fonts Matter?

Details Matter!

If you find yourself asking if fonts really matter, then ask yourself do details matter? And the answer is yes, they do. Some folks may think that slapping a message onto a sign & putting it up doesn't involve (or maybe shouldn't) involve a great deal of thoughtful design. This is untrue.

All successful businesses, restaurants, franchises, department stores, boutiques, etc.., know that the style and look of a font lends a great deal to the design of their marketing and branding message.

Fonts Illicit Theme Imagery

A Distinctly Asian Font

Asian restaurants are a great example of businesses which utilize fonts in a way that visually compliments their type of restaurant fare. What about military fonts? Ever gone to a military surplus store or been a part of a military community where you might see a military sign created with a military font? The military itself often uses a stencil-type font that is easily associated with the military.

Fonts Add Meaning

A Fun Children's Clothing Store We Made A Sign For

Great sign and advertising companies realize the importance of using the right font in branding your businesses. The right font integrates with the image(s) to create the perfect message. A good font compliments the message without over-powering it.

At Vital Signs we care about your branding message and getting you the most bang for your buck. We want your message to have the imagery and font(s) which best present your business. We always look for the right font for your sign. At least one of us have what can only be described as a font-addiction and will spend hours searching for the perfect font. Seriously though, it really doesn't take us hours to find the perfect font for your sign. We will make sure that you are happy with your sign and it's branding message...fonts included!

Call VitalSigns today to see how we can help your branding message!!!

(412) 494-3308