Vital Signs Pittsburgh

What Da Font?

Font: A font is a set of printable or displayable text characters in a specific style and size. We all know fonts by what we see and read each day. But do we give them much more thought than that? Probably not, unless your are in business and need to think about marketing your brand, or perhaps you're planning a wedding and are looking for a flowery font that depicts your wedding theme.

Mix of Wedding Invitation Fonts

Do Fonts Matter?

Details Matter!

If you find yourself asking if fonts really matter, then ask yourself do details matter? And the answer is yes, they do. Some folks may think that slapping a message onto a sign & putting it up doesn't involve (or maybe shouldn't) involve a great deal of thoughtful design. This is untrue.

All successful businesses, restaurants, franchises, department stores, boutiques, etc.., know that the style and look of a font lends a great deal to the design of their marketing and branding message.

Fonts Illicit Theme Imagery

A Distinctly Asian Font

Asian restaurants are a great example of businesses which utilize fonts in a way that visually compliments their type of restaurant fare. What about military fonts? Ever gone to a military surplus store or been a part of a military community where you might see a military sign created with a military font? The military itself often uses a stencil-type font that is easily associated with the military.

Fonts Add Meaning

A Fun Children's Clothing Store We Made A Sign For

Great sign and advertising companies realize the importance of using the right font in branding your businesses. The right font integrates with the image(s) to create the perfect message. A good font compliments the message without over-powering it.

At Vital Signs we care about your branding message and getting you the most bang for your buck. We want your message to have the imagery and font(s) which best present your business. We always look for the right font for your sign. At least one of us have what can only be described as a font-addiction and will spend hours searching for the perfect font. Seriously though, it really doesn't take us hours to find the perfect font for your sign. We will make sure that you are happy with your sign and it's branding message...fonts included!