There's A Psychology Behind Signage?
Most people don't give the signage around them much thought. Unless of course, they are trying to follow directions to arrive at a destination. I came across an interesting article today that was written by Aaron Miller, Author of Thrillest's Cars.
Even as a Sign-Maker, I really hadn't given much thought to the actual sign design as it pertains to a psychological component of sign design. I know that sign luminescence and view-ability are very important, but I was not aware of the psychology of sign design.
With my kudos to Mr. Miller on an interesting article, I will re-post it here.
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