Maybe The Question Should Be...
Maybe the question to be asked is, did you know that signs are an investment into your business and your brand? As a company who works daily with new and established businesses, we are still surprised at the lack of planning we see when it comes to the process of obtaining signage.
We frequently speak with folks who totally forget to consider their signage in the planning (both pre-design & budget) phase of their business start-up. Almost as bad, are the companies (large and small) who purchased signage as a necessary evil, did not consider the establishment and building of their brand when in the initial designing phase of creating their signs, nor at any time after their installation.
The importance of having marketing for your business includes the creative use of signage as part of that big picture. Signs project not just the name of your business, they can also project: The voice/feel of your brand; your company culture; the type(s) of product or service you sell, etc. The appearance of your sign(s) is a direct reflection of your business.
GOOGLE...Does It Right!
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| Fun and Colorful Logos |
Consider the example of Google. What do you think when you see a Google Logo/Sign? Big fun color, Right! Their brand is fun. the Google Search Engine Logo always has a new and interesting logo change that makes us smile; the Google workplace is so comfortable, colorful and inviting, that it makes employees at other businesses jealous. Google's signs and their company brand sends the message of fun, valuing their employees and not taking themselves too seriously. Clearly, the folks at Google understand the ROI on their signage, logo & brand and should be an example to all of us about how to enhance our brand to it's fullest potential.
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| Contemporary Use of Logo by Direct Application To The Brick |
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| Who Wouldn't Want To Work Here |
Now more than ever, the graphics and signage industry has given us a huge variety of media and materials in which to produce cutting edge signs and graphics options. In other words, you don't have to settle for "ordinary". At Vital Signs, we enjoy the opportunity to put our knowledge of those cool materials and medias to work in producing the best sign presentation of our customer's brands.
Do Your Own Marketing Research
So how can you figure out your Sign ROI? Do your own market research. Look around when you are out and about. Pay attention to the signs that surround you. Look at a sign & ask yourself if it represents a business that would attract you. Does the sign look professional and in good condition?
Does the sign give you an idea about what the business does? What does a shabby, broken or degraded sign say to you? What does your sign say to others? Is it ho-hum? Does it represent your company and brand at it's most impressive presentation? Does your sign enhance all of your other marketing collateral?
Your sign will work for you...if you let it. It is the only part of your marketing strategy that will work for you 24 hours a day, and 365 days a year. Most other marketing efforts cannot say that. Your signs are worth making the financial investment and time to ensure a continuing ROI to your business.
Vital Signs specializes in getting brands noticed. Let our design team work with you to produce a sign(s) that is sure to produce a positive return on your investment.
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