Monday, July 25, 2016

Time To Take A Signage Inventory

Visuals Count

Make Your Windows Count!


How often do you take an inventory of your signage? If you're saying to yourself, never..you would fall into the majority of most business owners. Signage is often a last thought. Most business owners forget to include signage from the beginning of the marketing plan of their business, which is a big mistake.

Use Color To Your Advantage

The reality is that signage should play a huge part in your marketing plan. Certainly signage serves the purpose of identifying your business and/or providing wayfinding directions to your customers. But if planned & designed correctly, your signs can do a lot more than just direct people to a location.

Look Around..

Take a pencil & paper & walk around your business. Use a critical eye in trying to identify each opportunity for signage that you could be taking advantage of. Do you utilize any/all of your windows for branding? What about wall signage? Is your reception area adequately branded? Does your floor have large expanses of area which could handle colorful floor graphics? Do you have any stairs that could be enhanced by graphics?
Bold Impact!


What about the ceiling? Is it appropriate to hang a large, graphic piece to a room to send a big message? And what about your existing signage? Is it fresh and attractive or maybe time for a new look? Are there any opportunities to include your brand in upscale design elements?

Larger Than Life Branding Utilizing Ceiling Space




What about your outside signage? Have you taken advantage of every branding opportunity that is available to you? Can you "wrap" a bench, chair or trash receptacle? Have you used every allowable outdoor signage opportunity to your best advantage?

A Big Message That Can't Be Missed


Do you have any elevators that could share your branding message. Elevators are great areas to send your message to those people already on the elevator or those waiting to get onto the elevator.

Capture Riders With Your Elevator Wrap Branding Message!

Don't Waste Your Signage Opportunities

Think about this. You already pay a hefty rental or mortgage amount with a lot of overhead just to have a business. Don't you owe it to yourself to capitalize on every bit of branding that you can create? 

Go Big Or Go Home!


Not sure where to start? Give Vital Signs a call. We are happy to send one of our design professionals out to help evaluate your space inside & out to make branding suggestions. You've heard it a million times, in business you have to set your business apart from the rest. That doesn't just mean with the products & services you provide. Your physical business impression should send a message that people will remember.

Call Us TODAY! We Can Help You Brand Your Possibilities!

(412) 494-3308


* Don't forget to sign up for the Vital Signs Build Your Brand GIVEAWAY! Go Here to sign up!



3 comments:

  1. Thanks for the post. Wayfinding signages are very useful and many times it is like a companion for travelers. Even for local people who are travelling in vehicles name signage board are very useful.

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  2. Wonderful post regarding sign boards. This post has many important points and has sign boards play a very important role in developing the business. Good and attractive name board is a must for every business.
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  3. Thank you for sharing this blog, Awesome post and keep doing more good posts. LED Sign Boards in Chennai

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