With A New Sign..That Is
I don't know about you but I always love a good Before & After Story. I can hardly resist looking at a before and after comparison, no matter what the subject of that make-over is. Signs are no different. It is especially fun for us as sign fabricators, to make a new sign for a customer and then see the dramatic difference it makes.
We recently had an opportunity to make a new sign for a customer. Now please understand, we would never wish to hurt a customer's feelings by insulting their existing sign. But...it's a different story when the customer recognizes the need for a new sign and comes to us for help. We enjoy seeing the transformation, especially when that sign translates into increased business for the customer.
St. Clair Fitness Center, a well-established fitness center in Upper St.Clair, PA. came to us with a great, new sign design in-hand. The existing sign that the new owner inherited, while very colorful, was busy with a great deal of text/images and was an older light box that had seen better days.
The fitness center is located in a beige brick building. Beige seems like the perfect backdrop for most any color sign, but will obviously work better for some designs, and not as well for others.
One of the sign design concepts that can be a challenge for some businesses to grasp is incorporating the flavor of the business into the sign design. That is, clearly you want the sign to "fit" the type of business on which the sign is being placed.
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| BEFORE |
St. Clair Fitness brought Vital Signs a sign design from their designer, Kenneth Logsdon. The design of the new sign is a great mix of modern edgy and simplicity. The red, black and silver colors are the perfect mix with the dimensional raised letters of the sign. Also, the corners of the sign feature what appear to be raised metal bolts, a nice industrial-look which complements the entire design. Though the number of services offered on both signs is similar, the new sign is clearly much easier to read without the added icons and cramped space of the "before" sign. Simplicity is important on signs, particularly when your viewers are driving by and only have a brief number of seconds to view your sign.
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| AFTER |
The Intangible
Impressions impressions..yes, your sign gives an impression to viewers. An important aspect to branding your business, is how you introduce your business to the world, both online and at your brick and mortar location. There is an "unconscious" process that happens by people who view your business. As they drive by, if they see an old, worn sign, there is an instantaneous impression that is left with the viewer. The same can be said if the viewer sees a brand, new modern sign. For example, if you had two of the same type businesses side by side, and one business has a new, modern updated sign but the other has a worn sign in disrepair, which business would you be drawn to? Yes, the design and condition of your sign branding is extremely important.
The New Sign
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| AT NIGHT |
In addition to the new sleek design of the St. Clair Fitness Sign, the business owner added some indirect goose-neck lighting. The sign and additional lighting has truly transformed the look of the business. The sign sends the inviting message that the fitness center offers current and popular fitness options inside.
Our thanks to St. Clair Fitness Center for choosing Vital Signs to help play a part in updating your signage! You can check out all of the many fitness offerings at St. Clair Fitness Center below:
1341 McLaughlin Run Road
St. Clair Fitness Center
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