Thursday, May 30, 2019

When Every Traffic Jam Is A Branding Opportunity

A Van New Make-Over!


If you have followed our Vital Signs blog for awhile, you know that I love a good Before & After story and one of our recent projects is the perfect branding example. Many businesses have the need to use a truck, van or other large vehicles for deliveries and such. Savvy business owner who utilize delivery vehicles are rapidly recognizing that branding their delivery vehicle(s) with advertising graphics can get their business huge branding exposure.

How much you ask? Well according to the Outdoor Advertising Association of America, more than 95% of Americans are reached by media targeting vehicle drivers and passengers. One vehicle wrap can generate between 30,000 and 70,000 impressions daily. In fact, fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

Every delivery is an opportunity for brand exposure to all pedestrian traffic; other driver traffic and for anyone who views a wrapped vehicle throughout the duration of it's daily travels.

Let The Fun Begin

World of Rugs Beautiful Showroom

Aside from the fact that we enjoy installing cool graphics on vehicles, we especially enjoy seeing our customers generate new business with their vehicle graphics/wraps. We were excited when approached by World of Rugs located in the Robinson Town Centre in Robinson, PA. to wrap their delivery van.

Now what many folks may not realize about a vehicle wrap is that there are varying degrees of graphic coverage. The area to be covered is determined by the customer of course, but can cover  portions of a vehicle or the entire vehicle. With World of Rugs, we started with a true blank slate..that is, a plain white van.

Good Design Counts!



A good design is a memorable design. The Vital Signs Design Team collaborated with World of Rugs to create a large, colorful wrap design. Not all companies can utilize one of their products within the design of a vehicle wrap, but World of Rugs had the perfect product to incorporate within the design (a colorful image of one of their beautiful, hand-crafted rugs). I like it when a wrap can include an image of what a company produces. Pedestrians and other driver traffic have only a short period of moments to view a passing vehicle wrap. With the World of Rugs van, it is easy for viewers to process the image of the rug on the van and know immediately what the company is advertising. The viewer can then focus on the contact information of the company.

Unique Wrap Design

Do People Really Notice?

With 96% of Americans traveling in a vehicle as a driver or passenger within a one week period, vehicle wraps make sense, and yes, they are noticed! 30% of mobile outdoor viewers base buying decisions on ads they see. 98% of in-car riders indicated that they noticed vehicle/truck-side graphics. Not only that, when comparing CPM (Cost Per Thousand Impressions), Vehicle graphics/wraps cost far less than other forms of advertising. Vehicle Wraps are a true advertising power-horse, they work around the clock. Our customers have consistently shared with us how effective their vehicle wraps have been in providing great brand exposure and increased business.

We Happen To Know...

Huge Variety of Handmade Rugs

Because we have purchased a lovely living room rug from World of Rugs, we happen to know the quality of the rugs that they sell. With a selection of over 4000 rugs which include: Persians; Decorative Orientals; Contemporary and Tribal, there is truly a style for everyone! We already know what great products that World of Rugs has to offer..but now with their new vehicle wrap, World of Rugs extends a daily mobile invitation for everyone else to come visit their lovely showroom and see for themselves!

We Can Help Craft Your Mobile Marketing Message Too!

Say YES to a Vehicle Wrap!!

If you are thinking about adding a vehicle(s) wrap to your marketing mix, please give Vital Signs a call TODAY! We can help turn your traffic jams into advertising opportunities.

Call Vital Signs at (412) 494-3308 or visit us at:

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