Business taglines (slogans) are branding tools which contain just a few words that have been carefully chosen for maximum impact. A tagline should complement a business’s name/logo, and can be a business asset if it is crafted in the right way.
Taglines should be short, crisp and to-the-point. They should reflect the company’s vision and convey the right message to prospects, customers, as well as the business community at large. Taglines should give an insight into your company’s philosophy, services and offerings. The most memorable and effective taglines are often comprised of clever sayings and use catchwords to make them more attractive.
Try to keep it simple. If your tagline has too many words, your audience can easily forget it. Don’t use slang or puns. Do not make your tagline vague. Check your tagline with folks who have little or no knowledge about your business. This way you can make sure that the story you are trying to sell is well understood by a new prospect or customer.
Ultimately, your company’s tagline should be completely unique to your business and it should express your company’s brand in a memorable way.
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