I’m talking QR Codes for use in your marketing. QR Codes have been around since the early 90’s, but only with the widespread adoption of smartphones and barcode scanning apps have customers been able to easily access QR codes in significant numbers.
A QR code is short for Quick Response. A QR code is a two dimensional barcode that is an optically machine-readable label. They are used to take a piece of information from a media source and put it into your cell phone or other electronic device. The reason that they are more useful than a standard barcode is that they can store (and digitally present) much more data, including links, geo-coordinates, and text. The best QR code uses and campaigns are those which offer real benefit, or do a good job of enticing people to want to take out their smartphone and spend a moment to scan the QR code and see what it’s offering.
How can a QR code be used?
- Product Details
- Offer Details
- Competition Details
- Coupon Offers
- Personal Profiles
- Social Media ID’s (Twitter, Facebook, MySpace)
- YouTube Videos
- Locations/Maps
- Email address
- Business contact information
So where can a QR code be placed?
- Business Card
- Brochure
- Poster
- Banner
- Sign (All types)
- Vehicle Graphics
- Magnetic Signs
- Storefront Graphics
Vital Signs is happy to scan all of the possibilities of how and where we can add QR Codes to your Vital Signs’ projects!
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