What Makes A Sign Difficult To Read?
When Signs Have Problems..
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| Oh, yes...I see the problem! |
We've all seen them, signs that just don't read correctly. The problems are usually very visibly obvious. Most sign designers would be able to identify any potential problems within the design phase or proof process before the sign is produced, but there are those exceptions.
According to the following studies, signs can have a very positive or negative effect on one's business revenue, depending upon the way that they are designed and placed.
The statistics noted were taken from the following Kellaris' study findings:
100,000 Shoppers Can't Be Wrong: Signage Communication Evidence from The BrandSpark/Better Homes and Gardens American Shopper Study (2011)
Viewing Signs through the Eyes of the Beholders: Perceptual Evidence from the American Grocery Shopper Survey (2014)
So What Is The Answer?
At the end of the day, the answer boils down to quality sign design. Consumers should rely on their sign designer to point out any problematic text or graphics. We understand that customers fall in love with a neat image or curly-cue font, but most often, those images do not translate into an easy-to-read sign.
Are your signs suffering from any of the above problems? Vital Signs would be happy to come to your business location and take a look, just give us a call TODAY!
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