Tuesday, August 21, 2018

When Signs Serve A Larger Purpose

Sending A Message

The Message Is Bigger Than The Sign

Signs..they are all around us. Many of them give us the whats', wheres', and hows', of wayfinding direction. Other signs identify business and service locations and all of their marketing and branding messages. For the most part, we as a culture are so used to seeing the same informational signs throughout our day, we hardly give them much thought or attention. 

A Humorous Reminder

Occasionally, we are treated to a humorous or laugh-out-loud message. These funny sign messages are typically universally enjoyable by most people who see them and even routinely shared on social media. But we are starting to see more and more billboard, moving and other types of signs which send a message intended to appeal to our 'collective conscious' heart strings.

A Call To Action

The Search For A New Kidney

Look Around..

We are starting to see them in every city..signs that are designed to appeal to our altruistic natures. There are signs that encourage us to donate blood; sad family images depicting opioid abuse. There are signs that tell us that Black Lives Matter, Blue Lives Matter and All Lives Matter. We see alarming examples of domestic abuse in gigantic living color. We see opposing messages about the use of guns. And even recently, I came across a story about a desperately ill person who was in need of a new kidney. The gentleman named Joshua spent $1200.00 to advertise his need. He utilized a billboard, magnetic signs; business cards and even a handheld sign that he stood on the side of the road with.  Did it work? Yes it did. He was successfully matched with a woman who had seen one of his advertisements and went to get tested. Joshua followed up his efforts with a large billboard which stated in vivid bold colors, " It's A Match! " His successful transplant took place in April.

It's A Match!

Signs Work!

The Ultimate Message

We all love to hear about success stories and especially when one's life has been saved or dramatically helped by the kindness of others. There is so much ugly and hatred in our world these days, that I find it especially rewarding to see that a sign (no matter what it's size), which can serve to send a helping message. I call that meaningful marketing.

It's Our Privilege

Are you working with a non-profit or community group and considering the possibility of advertising your group's message in a purposeful way? Please give us a call or stop in to discuss it with us. We are all for helping to make the world a better place, one sign at a time.

(412) 494-3308 or www.vitalsignspgh.com

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