Every Business Needs A Sign or More..
We all know that businesses need Identification Signs to attract customers into their business. But signs should be more than another thing to do on the "To Do" list. And they should never serve just one function. Signs should be an opportunity to present part of your business's marketing strategy.
Are You Using Every Sign Opportunity To Market?
There are so many opportunities to market a business with signage, whether you have a brick and mortar location or not. Beyond the business identification sign on the exterior of a facade, consider the following possibilities:
A Lobby Sign...
Reception areas are the perfect location to place an attractive business/logo sign. If your business provides a waiting area for guests to sit, then give them something to look at or read on the wall. A lobby sign sends an unspoken message, as well as giving your business name. It is a message that lets your guest(s) know that your business is a credible business, or a an upscale business or a fun business. That's what is great about a lobby sign. The flavor of your business should be visible in the style of your lobby sign.
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An Attractive Lobby Sign In The Reception Area |
What About The Wall Decor?
Yes... what you decorate the walls with can also be a part of your marketing strategy. Do you sell widgets that might lend themselves to modern art-scapes? Can you capture your customers in artwork which depicts them interacting with your widgets that you can share on your walls with visitors? What looks like fun artwork can also send your marketing message. And
Vital Signs has the perfect media to send those messages without damaging your walls!
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Unforgettable branding! |
Moving Messages?
Exploding in popularity, LED scrolling and changeable message units are on constant marketing duty when programmed with your marketing messages. Easier than ever, inside or out, business owners can program their electronic message center to send out messages in bold colors, fonts & graphics. Admittedly, these LED signs are a financial investment and are more expensive as they graduate in size. But the attention that they capture from viewers will likely offer an ROI that will easily pay for their cost and will constantly work for your business.
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Your Message Works Around The Clock For You With An LED Message Center |
Big, Bold Banners!
There will always be a place for banner marketing for every business or organization. Banners are one of the most economical attention grabbers that a business/group can use. Banners can go mobile or be utilized on the inside or outside of a business or in various locations. Created with the right vinyl media, banners can literally last for years. If your business or organization is not using banners...two words...why not?
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Banners In Every Size! |
A Frames
Portable, Easy & Attention-grabbing! Need to highlight a special or temporary offer or highlight pricing? A Frames are the perfect sign option. Single or double-sided choices are available & are hard to miss. If you are trying to grab that pedestrian attention, a colorful A Frame is the perfect choice!
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A Frames Work For A Variety of Messages! |
Flags and Wavy Things
I don't know about you but I am always drawn to flags and inflatables that flap in the wind...aren't we all! It's human nature to have our attention drawn to moving messages..We see them and yes...we read them too! And sometimes yes...I do think they are corny & funny...but they work. That's why businesses continue to use them. Looking for a creative way to float your marketing message? Contact
Vital Signs today!
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Bow Flags and Other Wavables |
Mobile Marketing ... Marketing On Wheels
Does your business have business vehicles that move about town? This is a no brainer...your business should be utilizing your mobile marketing spaces on all of your vehicles! Okay...maybe you don't own a business fleet of vehicles...maybe your personal vehicle does double-duty for both your personal & business use. That's okay too. You should still use that vehicle space to move your marketing message wherever you travel.
Vital Signs can install vehicle graphics to your car in a way that won't be missed. And if you are looking for a removable (daily) option, we can create magnetic signs for your vehicle. If you have to sit in stopped traffic, you should make sure that the delay counts by presenting your company's marketing information for others to read.
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Make Your Vehicle Work For You! |
Tradeshow Displays
Tradeshow sign opportunities abound! Consider the typical tradeshow space. You've been given a standard 6' (possibly 8') table & two chairs, surrounded by curtains.
Vital Signs can design & fabricate the perfect logo tablecloth for your company. A logo tablecloth can have the design placed on the front of the table cloth that hangs in front of the table. Or if you want another option, we can also create a 6' banner that hangs on the front of the table. The curtains which frame the back of the tradeshow space can also serve to host a banner backdrop with your company information. Vital Signs offers a variety of portable table-top custom displays for use on top of the tradeshow table. In addition to table-top displays, many companies utilize a banner stand to attract attention to their booth space. There are a large variety of other marketing ideas which can compliment the average tradeshow space. Please call us today, so we can brainstorm the best options for your next tradeshow!!
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Banners, Tablecloths and More for your Tradeshow Space |
Window Graphics
Another ad space that should be taken advantage of. The windows of a business serve as the perfect space to send a marketing message. One of the coolest materials that
Vital Signs uses for window spaces and vehicles, is a perforated vinyl that will allow for the outside viewer to see the picture/marketing message, while the inside occupants can still see out of the window. Of course, the windows can be used to display needed business information such as hours of operation and phone numbers. But taking advantage of large windows to market in a bigger-than-life colorful and attention-grabbing way, utilizes the space in the best possible way. The windows are a passive part of the business space, why not put them to work for you!!
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Using the Logo To For Window Graphics |
Floor Graphics
Carpet, wood or concrete (sidewalks) and more,
Vital Signs will floor you with a marketing message made for your foot traffic. With new media that adheres to almost any surface, no one will miss your floor surface message! Floor graphics are exploding in advertising popularity. Businesses are learning that the best way to capture a customer's immediate attention, is from the floor which surrounds them! As soon as we learn to walk, we learn to look at where we are going. It's human nature to look at images in our path. But there is nothing that will make a customer smile more quickly, than to place your fun marketing message or event enhancement at their feet. Memorable? You bet! Let
Vital Signs show you how it's done.
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Sidewalk Graphics To Promote Your Event/Business |
So there you have it. These are just a handful of ideas that you could and should be implementing to take full advantage of the various sign marketing opportunities at your disposal.
Vital Signs is happy to come out for a
FREE sign marketing consultation. Please call us today
(412) 494-3308. We're happy to help you get the most bang for your marketing dollars!